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Anyone, regardless of their profession or previous experience, can become a student of the AcademyS by

Sviatoslav Otchenash.

is a new, unique, and innovative project and the result of more than a decade of hard work in the field of the beauty industry and PMU, constant development and experimenting with only one goal in mind – to create an innovative approach that will give the ultimate beauty experience to everyone involved. These programs are carefully created to provide answers and solutions on demands in the beauty market, both in theoretical and practical aspects. Anyone, regardless of AcademyS and with commitment, dedication, and hard work can become highly professional. In the AcademyS we deeply believe that the quality of the work can be maintained only by constant and personal improvement. That is why our Masters are regular participants and panelists in the most important world’s forums in the field of the beauty industry and PMU. 

AcademyS by Sviatoslav Otchenash is no longer just a trend – but a true standard in the beauty industry!

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A Master who has more than 100 certified students within one year and who has been a Master for more than a year can become a Grand Master. Grand Master has to have a recognizable style accepted by others on the forum, a different technique and shape, and a modified basic Craft Master. Each Master can become a Grand Master if he/she creates his/her recognizable technique or significantly contributes to the development of the existing techniques. Also, each Master who introduces a new technique into the Craft Master application can become a Grand Master if he/she proves that he/she has created that technique. Grand Master has to design a new technique but also has to have good personal qualities and help others to advance. Grand Master is allowed to appoint his/her own Masters based on the Craft Master application system, his/her Students, Royal Artists, Masters, etc.

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The Master’s job is to teach students according to AcademyS rules and the Craft Master application and guide them to pass all the levels and obtain the certificate.

Besides transferring theoretical knowledge about pigments, skin types, tools, hygiene, etc., is the Master’s task to show students how to approach their clients and to motivate the students to keep working with their constant support, as well as to respond to students within 48 hours.

Master is obliged to introduce novelties and lectures he/she finds necessary to the basic Craft Master and to have one video on live model recorded by the AcademyS rules.

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Master Assistant is an active and experienced Royal Artist who assists Masters in their trainings and gets paid for it in agreement with the Master.

This position provides an opportunity to obtain knowledge in other educations, as well as more knowledge on how to train students according to AcademyS rules.

Master Assistant assists in educations as a help to students during their practical work, but he/she can also teach a part of theoretical class if the Master decides he/she is capable of doing so. He/she can access the lectures in the Craft Master application and support the students to pass the levels based on those lectures. He/she also advises students on how to advance at the AcademyS.

Master Assistant can become a Master depending on his/her country of living and whether there is already a sufficient number of Masters there

Anyone who has been an Artist for at least 6 months, who is active on social networks and groups, and whose works have been noticed by many Masters can become a Royal Artist.

Artists who meet the 6-month criterion and believe that their works are good enough can send 5 of their best works to our team at Their works will be presented to Masters who will decide whether this person can actually become a Royal Artist.

By becoming a Royal Artist, you receive a new logo, certificate (via email), and place on the map with new information.

Royal Artist has a chance to become a Master if his/her works are very good and other Masters propose him/her for this title, but he/she has to be a Royal Artist for at least 6 months.

Royal Artist also has the right to assist Masters in their trainings if they have a lot of students

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Artist is every person who has previously been AcademyS Student and successfully passed Craft Master application training.

Each Artist obtains a certificate, logo with the unique number, introduction to the AcademyS map on the website.

If an Artist wants to advance, he/she has to practice hard, publish his/her works, and follow all the changes in techniques and materials.

In order for an Artist to become a Royal Artist, he/she has to have the title of an Artist for at least 6 months.

He/she can become a Royal Artist after being proposed by his/her or some other Master. If all the Masters agree, an Artist is pronounced a Royal Artist